This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from performancegymwear.com (the "Site").

Personal information we collect:
When you visit the Site, we automatically collect certain information about your device, including information about your browser, IP address, time zone, and any cookies installed on your device. In addition, as you browse the Website, we collect information about the individual web pages or products you view, the websites or search terms that referred you to the Website, and information about how you interact with the Website. We refer to this automatically collected information as "Device Information".

We collect Device Information using the following technologies:
- "Cookies" are data files that are placed on your device or computer and often contain an anonymous unique identifier. For more information about cookies and how to disable cookies, please visit http://www.allaboutcookies.org.
- "Log files" track actions that occur on the website and collect data including your IP address, browser type, internet service provider, referring/exit pages and date/time stamps.
- "Web beacons", "tags" and "pixels" are electronic files used to record information about how you browse the website.

When you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card number), email address, and phone number. We refer to this information as "Order Information".

When we talk about "personal information" in this privacy policy, we are talking about both device information and order information.

How do we use your personal information?
We use the Order Information that we collect generally to fulfill all orders placed through the Site (including processing your payment information, arranging shipping, and providing you with invoices and/or order confirmations). In addition, we use this order information to:
- Communicate with you;
- Check our orders for potential risk or fraud; and;
- When you comply with the preferences you have shared with us, provide you with information or advertising regarding our products or services.

The device information (in particular your IP address) we collect helps us to detect potential risks and fraud but also more generally to improve and optimize our website (for example, by generating analytics about how our customers browse and interact with the website and to assess the success of our marketing and advertising campaigns).

Sharing of your personal information
We share your personal information with third parties to help us use your personal information, as described above. For example, we use Shopify to operate our online store - you can read more about how Shopify uses your personal information here: https://www.shopify.com/legal/privacy. We also use Google Analytics to help us understand how our customers use the website - you can read more about how Google uses your personal information here: https://www.google.com/intl/sv/policies/privacy/. You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.

Finally, we may also share your personal information to:
- Comply with applicable laws and regulations.
- Respond to a subpoena, search warrant or other lawful request for information.
- Otherwise protect our rights.

Behavioral advertising
As described above, we use your personal information to provide you with targeted advertisements (or marketing communications) that we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative ("NAI") education page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

You can opt out of targeted advertising by using the links below:
- Facebook: https://www.facebook.com/settings/?tab=ads

In addition, you can opt out of some of these services by visiting the Digital Advertising Alliance's opt-out portal at: http://optout.aboutads.info/.

Not tracking
Please note that we do not change our website data collection and use practices when we see a tracking signal from your browser.

Your rights
If you are a European resident, you have the right to access the personal information we hold about you and to request that your personal information be corrected, updated or deleted. If you wish to exercise this right, please contact us using the contact information below.

In addition, if you are a resident of Europe, we note that we process your information to fulfill contracts we may have with you (for example, if you place an order through the website) or otherwise to pursue our legitimate business interests as set out above. Please also note that your information will be transferred outside Europe, to Canada and the United States.

Data storage
When you place an order through the site, we will retain your order information in our records unless you ask us to delete this information.

Amendments
We may update this privacy policy from time to time to reflect, for example, changes in our practices or for other operational, legal or regulatory reasons.

How to contact us
For more information about our privacy practices, if you have any questions, or if you wish to make a complaint, please contact us.

Company information:
Ekdahl Consulting AB

Org nr: 559268-5316

Location: Norregatan 37, 281 51 Hässleholm. Skåne län

Phone: +46733942904